If you are currently only using Facebook to chat with friends and family members, then you are missing out on a serious success tool for your business!
How To Use Twitter in PR
If you have not yet created a Twitter account as a PR representative, then add that to the top of your list! Social media is one of the newest trends online, but it is also a lasting way to establish credibility for your business.
To begin with, start following and connecting with people on Twitter. The reason that this is so important in PR is that it is a huge mistake to just follow people blindly and never talk to them. There is no reason to attempt to get 1 million followers like some celebrities have done, but instead, make real connections to allow people to remember who you are. People on any social media site are incredibly turned off to spam, so check generic tweets at the door and truly get to know people.
If you have made a pitch with an account or client, you can also use Twitter to check in with them. This is a nonconfrontational and easy way to make connections with people, and they will often be more apt to respond in this type of non-threatening environment.
Last of all, when using Twitter, make listening your priority. People come to Twitter to connect and vent, so it is a good move to listen to what they have to say and respond accordingly. It does not have to be all about you! Yes, you may have plugged into social media to gain exposure to your brand, but you will make much more of an impact when you are listening and interacting with people than simply talking about yourself.
Creating Your Social Media Profile with Facebook Pages.
As a PR Professional promoting a specific company, a good line of strategy is to have a Facebook profile. Facebook Pages are designed to serve as that official profile. There are millions of Facebook users worldwide, so it is important that the company you are representing is out there to have their own distinguishing voice.
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LinkedIn For Marketing Tips
LinkedIn is a social networking site for professionals, and it is also a must-have for online business owners hoping to gain exposure.
Let me start out by saying that LinkedIn should never be used for spam to promote your business because you will be penalized right away! LinkedIn is the opportunity to generate legitimate connections and create business opportunities. Once you have created your profile, make sure that you include details about your company to build credibility and trust.
Next, you can use this social media website to create polls, which will give you instant and effective market research. If you are wondering what tweaks that you can make to your company to enhance conversions in sales, this is the best place to do so. Once you have done a survey or poll, you can share all of the results with your contacts, and they can reciprocate their opinions.
Last of all, use LinkedIn to establish your company as an expert or authority. If you are trying to stay ahead of your competitors, there is nothing better that you can do than establishing your expert status online. All users online are looking for relevant and credible sources of information, and people will begin to trust you and your brand if you can provide this content. Visited the forums on LinkedIn to offer answers to many of the different questions and to also give advice. You can also become involved by asking pertinent questions to stir up conversation and potentially draw people to your company or service.
Be creative with your use of LinkedIn, and don’t leave any stone unturned in your marketing!
The LinkedIn Advantage for Public Relations
No matter who you are representing as a public relations professional, it is to a company’s advantage to have a LinkedIn profile. LinkedIn is a social networking site for businesses, and it also provides a way to announce news about a company, like job openings or upcoming events. This is a great approach to connect with other professionals, especially people who may be interested in the brand.
The next step for a company to take after joining LinkedIn is to become part of different groups. This will enhance the popularity of the company in the same way as if they were joining a number of clubs at school to run for class president, and LinkedIn provides a simple approach by allowing a company to join different groups and create relationships. If you are representing a clothing company, then there are a number of different fashion and clothing groups that can be joined to make connections and contacts.
Last of all, use LinkedIn to establish the company that you are representing as an expert. There is an area called the Answers forum where users can answer questions and give advice. People will be much more likely to pay attention to a company and brand if they can talk the talk, which is why it pays to provide answers in social media to establish a trustworthy company. This is a huge resource to use because people on LinkedIn may be looking to have specific questions answered, and if you are the company to do so, then that is immediate brand loyalty!