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Social Media Marketing Category

Use Facebook To Market Your Business

If you are currently only using Facebook to chat with friends and family members, then you are missing out on a serious success tool for your business!

Farmers Market Facebook

Image by niallkennedy via Flickr

How To Use Social Media To Market Your Business


Social media is a multifaceted concept, but the great news for you to know as a business owner is that it provides a wealth of options in marketing and promoting your company online!

To start out with, get the basic social media profiles under your belt, like Twitter, MySpace, and Facebook. These websites are used by millions of people worldwide, and they will allow a simple landing page for customers to find you and ask questions about your business or services.

Next, get involved in a number of social bookmarking websites, like Digg, Reddit, and Technorati. It is highly important to get your page categorized on these social bookmarking websites because people all over the Internet use them as their main source of information. They can in turn pass your page along to other users, gaining you more exposure.

Last of all, do not neglect content sharing to market your business online! The Internet is content driven, so one of the best things that you can do for yourself is write articles or hire someone to write articles for you that can be distributed online. Some of the best places to do this are Ezine, Hubpages, and Squidoo. The reason that these are so beneficial is because users online will go to these sources for content about a subject matter, and the article will link back to your website. Not only does this benefit your company’s website by helping you to rank higher, but it will also drive traffic directly back to your website when a user reads your article.

These article directories are highly important because they allow you to saturate the web with your content and gain more exposure!

Facebook, Inc.
Image via Wikipedia

The Easy Way To Market Successfully on FACEBOOK
It’s not just enough to put your business on Facebook and expect it to gain recognition! It takes effort to market your business on Facebook, which you can successfully do with these simple tips:

LinkedIn For Marketing Tips

LinkedIn is a social networking site for professionals, and it is also a must-have for online business owners hoping to gain exposure.

Let me start out by saying that LinkedIn should never be used for spam to promote your business because you will be penalized right away!  LinkedIn is the opportunity to generate legitimate connections and create business opportunities.  Once you have created your profile, make sure that you include details about your company to build credibility and trust.

Next, you can use this social media website to create polls, which will give you instant and effective market research.   If you are wondering what tweaks that you can make to your company to enhance conversions in sales, this is the best place to do so.  Once you have done a survey or poll, you can share all of the results with your contacts, and they can reciprocate their opinions.

Last of all, use LinkedIn to establish your company as an expert or authority.  If you are trying to stay ahead of your competitors, there is nothing better that you can do than establishing your expert status online.  All users online are looking for relevant and credible sources of information, and people will begin to trust you and your brand if you can provide this content.  Visited the forums on LinkedIn to offer answers to many of the different questions and to also give advice.  You can also become involved by asking pertinent questions to stir up conversation and potentially draw people to your company or service.

Be creative with your use of LinkedIn, and don’t leave any stone unturned in your marketing!

How To Use Twitter for Advanced Marketing!
If your company is already active on Twitter, then all the better! However, if you want to take it to the next level, one of the best things that you can do is rely upon the use of keyword searches on Twitter.

Twitter allows you to type in specific keywords so that you can find people in your niche market. This is helpful because people interested in your subject matter will be apt to also follow you back and create a social network that is cohesive to your business. From there, you can download many different Twitter apps that allow you to search Twitter based on a specific keyword.

If your company is already well known, then you will want to search for your specific company name on Twitter, and also any services or products that you may have to offer. The results that you see will be tweets and legitimate conversations by users about your company. You can use this to your advantage when it comes to marketing by understanding exactly what customers are looking for, addressing any concerns that they may have, and also following users interested in your company.

For example, if you offer any type of online repair service, did you can search for keywords on “XX repair”. If users on Twitter are discussing where or how they can get a certain item repaired, you can immediately swoop in to answer their question and refer them to your company. Instant marketing success! Using this simple method will allow you to access insider information from fellow Twitter users and connect with them about your company online.

Improve Your Marketing Today
If you are a business online, then you probably have a number of marketing campaigns and ideas in circulation. However, if you want to significantly advance your results, then it pays to add social media to the mix!

Start out by adding links to all of your websites for social bookmarking purposes. This will allow visitors to tweet or Digg anything of interest, meaning that they are updating it to a social media site so that other users can see it as well.

Use different mediums of social media, including YouTube and Flickr. This will let you post videos and pictures relating to your business that any user will be able to access. This spreads the word even further about your company, and it reaches other people involved in those social media websites.

Start groups online. Facebook or LinkedIn is the perfect platform for this because you can start groups in your area of interest. This will cultivate connections with your colleagues, and it will also spread the word about your company.

Bookmark your website. There are a number of different social bookmarking websites, like Digg and Delicious. These are imperative to online marketing because they are driven by users who will tag or mark your website as a favorite so that other users can easily find it. This allows visitors to your website to work for you by promoting your content!

Spread content. Even if you are simply bookmarking other people’s websites and mentioning them within your blogs, it still helps in the social media circles because other bloggers will appreciate the nod. In turn, they will potentially reach out to you to help in your marketing!

If you are representing your business online, you might find it financially taxing to continually advertise and update your information. If you want to save a little bit of cash on your marketing budget, then rely heavily upon the use of Twitter!
First of all, after creating a Twitter profile for your business, it is so important to generate followers. This does not necessarily mean following tons of strangers, but it instead involves conversing with people and getting to know them so that they will reciprocate and follow you. Overall, people are attracted to relevant and interesting information. If you continually tweet about your niche market, people will be interested in what you have to say if it is genuine and truthful. This will generate even more followers!
Once you have a solid base of followers, you can use your tweets to notify customers about happenings with your business. This will save you so much more money than running an ad in the newspaper or creating a commercial because you can tweet when you have a new product, service, or special as a free form of advertising. You can also use your tweets to update your customers and followers on any event happening with your company, instead of again having to advertise this information.
Last of all, you can use Twitter to expand your area of influence by looking up specific keywords. This will allow you to find other users interested in your niche that you can connect with and potentially follow. This social media venue is all about expanding your social circle through advanced marketing at a fraction of the cost of conventional marketing methods.

If you have opened a local business and are hoping to generate loyal clientele, social media should not be overlooked!
Many physical store locations and businesses opt for signs, newspaper ads, and commercials, but keep in mind that your customers are still actively looking for information online. To cultivate customer loyalty, social media will immediately market and spread the word about your new company or store. Creating different profiles on Twitter or Ning will allow your customers to easily access you and find out more information about updates, sales, and specials.
These social networking sites will also allow you to gain immediate feedback about your business, perhaps solving many problems before they start. The point is to use these social platforms for interaction and not just news broadcasts. Yes, customers who follow you online may be happy to know about any upcoming discounts, but they also want you to respond back to them to answer their questions or affirm their comments.
Customer service is one of the building blocks to success as a business, and there is no easier way to do this than through social media. You can follow up with customers online, ask them about their experience, or even make further business connections through social media. Furthermore, this will give you the opportunity to gain customers outside of your local area by letting them know about your business and what you have to offer.
This simple process works as virtually free marketing so that you can reach people interested in what you are selling who may not have otherwise responded to the television or print ads!

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Even if you already own a successful local business, it is still important to take it to the Internet with the use of Twitter in social media marketing.

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Two very different stories in the news this week speak volumes about an ongoing conflict in social media – a conflict that has been pushed aside for some time, but will undoubtedly come into the picture more and more in the near future.

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