Public Relations Social Media
How To Use Twitter in PR
If you have not yet created a Twitter account as a PR representative, then add that to the top of your list! Social media is one of the newest trends online, but it is also a lasting way to establish credibility for your business.
To begin with, start following and connecting with people on Twitter. The reason that this is so important in PR is that it is a huge mistake to just follow people blindly and never talk to them. There is no reason to attempt to get 1 million followers like some celebrities have done, but instead, make real connections to allow people to remember who you are. People on any social media site are incredibly turned off to spam, so check generic tweets at the door and truly get to know people.
If you have made a pitch with an account or client, you can also use Twitter to check in with them. This is a nonconfrontational and easy way to make connections with people, and they will often be more apt to respond in this type of non-threatening environment.
Last of all, when using Twitter, make listening your priority. People come to Twitter to connect and vent, so it is a good move to listen to what they have to say and respond accordingly. It does not have to be all about you! Yes, you may have plugged into social media to gain exposure to your brand, but you will make much more of an impact when you are listening and interacting with people than simply talking about yourself.
Creating Your Social Media Profile with Facebook Pages.
As a PR Professional promoting a specific company, a good line of strategy is to have a Facebook profile. Facebook Pages are designed to serve as that official profile. There are millions of Facebook users worldwide, so it is important that the company you are representing is out there to have their own distinguishing voice.
The LinkedIn Advantage for Public Relations
No matter who you are representing as a public relations professional, it is to a company’s advantage to have a LinkedIn profile. LinkedIn is a social networking site for businesses, and it also provides a way to announce news about a company, like job openings or upcoming events. This is a great approach to connect with other professionals, especially people who may be interested in the brand.
The next step for a company to take after joining LinkedIn is to become part of different groups. This will enhance the popularity of the company in the same way as if they were joining a number of clubs at school to run for class president, and LinkedIn provides a simple approach by allowing a company to join different groups and create relationships. If you are representing a clothing company, then there are a number of different fashion and clothing groups that can be joined to make connections and contacts.
Last of all, use LinkedIn to establish the company that you are representing as an expert. There is an area called the Answers forum where users can answer questions and give advice. People will be much more likely to pay attention to a company and brand if they can talk the talk, which is why it pays to provide answers in social media to establish a trustworthy company. This is a huge resource to use because people on LinkedIn may be looking to have specific questions answered, and if you are the company to do so, then that is immediate brand loyalty!
If you are operating as a PR firm representing a number of different clients, then you have probably discovered the advantage of social media to expose their businesses and brand names. However, there are a few tips to keep in mind as the right and wrong ways to approach social media through PR:
COMPANY & PERSONAL BRANDING IS EASY WITH SOCIAL MEDIA
One of the simplest explanations as to why a PR rep needs social media is because it works to instantly expand the brand of the client. Think about it. If your client already has a notable and popular business, then customers may be constantly trying to find out more information about it. One of the best ways for customers to reach a client is through a social media profile.
This is also something that can be easily integrated into any form of advertising by simply encouraging customers to visit the company on Facebook or MySpace. The majority of customers will already have one of these profiles, so they will be more likely to visit the company profile on Facebook if they are already a user. This is an easy way to promote a brand or company because people value their online friends, whether or not they are friends in real life.
This is also an effortless way for existing customers to keep tabs on you as it is the modern method of handing someone a Rolodex card. A customer can simply become your friend on Facebook or MySpace and have the convenience of finding your website any time that they would like to purchase more products or sign up for services.
A company can also use MySpace or Facebook to reach out to people to become their friends. If the friendship is reciprocated, then the company has an in to create customer loyalty and cultivate more sales. This is truly the perfect use of PR online!
As a public relations professional, one of your main tasks is to increase the news and hype about a company that you are representing. This will work to boost their visibility, and it will also attract further customers to their brand.
The old-fashioned way to go about this was through newspapers and commercials, but television and radio have easily taken second place to the Internet. One of the main reasons that this is so prevalent is because anyone can promote themselves online! Why else would a horrible American Idol contestant like William Hung have been so popular if it were not for YouTube? If someone like this can create their own 15 minutes of fame, then you better believe that you can generate even greater results as a PR representative.
To begin with, using a number of different social media profiles will increase your area of influence in representing a brand online. Internet users these days are going directly to social media as their news source, so if the company that you are working with does not have a profile on Twitter, Facebook, and other sites, then they are severely limiting the people that they can reach. Even further, it is ideal for your client to have their own blog that they update continually.
The reason that blogs are so important for any type of business online is that they will jump to the top of the search engine results on Google because they are new and fresh content. Internet users can easily find this information to be directed back to the company website, and the blogs can also be updated immediately to social media profiles, like Twitter.
This is a circular effect that gains immediate exposure for a company and brand!
Social media encompasses a number of different online venues, including social media websites, blogging, and online profiles, like Twitter. If you are a public relations representative, then social media is the new way to interact and represent your clients!
To begin with, let’s discuss the use of social bookmarking and public relations. If you are representing a company with an online website, then it is imperative that you work to get their site bookmarked on a number of different social bookmarking sites. Some examples of these are Delicious or StumbleUpon. These are social bookmarking sites driven by users where they will mark their favorites and pass them on to their friends.
There is no better way to get the word out there about a newer company than by getting the webpage bookmarked so that other visitors will take notice. And how do you get a company’s website bookmarked effectively? The only way to do this is through providing relevant and hot content. Of course, it does need to relate to the niche market of the company, but if you can get creative and add how to articles, videos, and even quizzes to the website, then users will be more likely to take notice of it and bookmark it.
Once users have bookmarked your website, it can be easily e-mailed to other people that they interact with. The truth is that so many people online go directly to social bookmarking sites as their main source of information, so you are overlooking a great resource if you don’t take advantage of this opportunity in public relations.
By Angela Charles
The beauty of technology and the Internet is that it streamlines processes between businesses and colleagues. One of the most valuable tools in social media as a PR professional is that of PitchEngine because it will work to make seamless connections between journalists and PR representatives.
This website offers a wealth of tools for PR reps and journalists, and it will also let you link to your own social media profile and subscribe to other RSS feeds. This is a social media tool that is advancing PR online, and it also allows you to share information on other social media sites, including Twitter and Facebook.
PR companies can use this website to share information with journalists who release stories about a specific brand or company. The truth is that big-name corporations are using this website, including IBM and Olive Garden. This allows users to generate content within a news stream, which can be accessed by any interested parties online. This news source is called the Pitchfeed, and it will allow you to sign up and filter your results. This means that as a PR rep, you can sign up for information about a specific market to stay ahead of the competition for any number of your clients.
Begin on this website by creating your own account, and then set up your first Social Media Release, otherwise known as a press release. You can publish this information, and you can also update it to a number of different sources, including on Twitter and through e-mail.
Use this valuable social media tool to cover all of your bases as a PR representative!