Non-Profit Social Media Marketing
· Begin by working on your website until it is impressive and professional. People will be much less likely to donate to you online if you have a poorly constructed website that does not look credible or trustworthy.
One of the most important things to remember as a nonprofit is that the Internet runs on fresh content, which is set in place through social media. Even if you already are active in several social media venues, it is to the advantage of your nonprofit organization to continue to generate fresh content.
If you want to make an imprint on the Internet and let people know what you are really about as a nonprofit organization, go directly to Wikipedia.
Linked In is a professional social media website that is perfect for a budding or even experienced nonprofit organization.
Facebook is a hugely popular social networking site that includes different networks. Users on this website are high school age, college age, career professionals, and individuals all over the world. This is a gold mine of opportunities for a nonprofit, and it will provide you with instant keys to your success.
Many colleges have already begun using Facebook to spread the word about volunteer organizations. The best way to do this is by creating a group that people can become interested in. If you are already a recreational Facebook user, then you may have noticed how many of your friends will send you invites to events or to become fans of a specific organization. This is something that people on Facebook are looking for because they want to become interested in a cause that is worthwhile!
If you are a nonprofit organization looking to gain exposure, then Facebook should be at the top of your list!
Just as an example, you can look up nonprofits already listed on Facebook to find a huge database of organizations. This means that any Facebook user that is interested in donating to a cause simply has to click a button to find a worthwhile charitable organization. You can find Doctors Without Borders, UNICEF, the Red Cross, The Humane Society, and many others to become fans of if you are interested. If you are a nonprofit organization, the best way to begin is to create your own page that users can become a fan of. But it doesn’t stop there!
If you are a nonprofit or charity organization hoping to recruit those interested in your cause, then social media is absolutely the way to go. However, it is important to remain tactful and have etiquette in your approach:
• First of all, join in conversation in whichever social media site that you are interested in. You cannot simply expect people to come to you because you have created a profile, but people will be more likely to follow you or friend you if you start conversations and interact with them.
• Don’t simply focus on money. People will be turned off by being asked for money over and over again, so ask for input from your friends online, volunteer time, and even their advice about your organization.
• Contribute to other organizations. This does not necessarily have to be financial, but take the time to cultivate connections with other charitable organizations online. This may be something that works to your advantage in the future by allowing you to host joint events to cultivate even more followers!
• Stick to your voice. Whatever cause you may be representing, it is important to be consistent in how you interact with all other social media users. Have your own voice, and remain true to what you represent.
• Use other nonprofit organizations as examples. It is important to check out other nonprofit organizations in your industry, and you can use what has or has not worked for them as an example for your own nonprofit campaign.