If you think about it, social media and church are very alike in that they are established as a sense of community. If you are hoping to build connections and bonds within your church, then it pays to integrate many of your events and notices directly within social media.
The truth of the matter is that there may be many people in your town looking for a specific type of faith-based organization or religious service. So how will they find you? If people are searching within their city for a church to go to or even a place for counsel or help, you want your organization to be easy to find. The best way to do this is by setting up a Facebook and Twitter profile, and also submitting your church to a number of local social media directories, such as Yelp.
The reason that these resources are so helpful is that they will include a link back to your main webpage, and they will also allow you to stay directly connected. If someone from your community looking for a church comes upon your Facebook page, they can get an idea of what the members are like, what the church looks like in pictures, and also what types of services that you have to offer. This is a very easy way for people in your community to find out more information about your church or religious organization, and it is also a nonthreatening approach for them to decide whether or not they would like to attend.