So many people go directly to social media as their main source of information because that is where the hot topics are regularly discussed!

As a nonprofit organization, you can easily start to use Twitter to capitalize on this interest by covering news about your cause. If you are a nonprofit raising money for world disasters, you can start to update other users about news covering disasters all over the world. People are interested in world news, so they will be likely to follow you and contribute to you if you are providing a relevant news stream of information. This is something that the Red Cross does regularly on Twitter since they are already an established organization. Users can follow the Red Cross on Twitter to find out more about new natural disasters and what they are doing to help those people devastated worldwide.

In the same manner, become creative and savvy in your approach to providing news to your followers on Twitter. If you are an organization focused on animal rights, then continually update your followers with news about laws being passed, animal cruelty, and ways to help in your area. This is something that people truly want to know, and they will be much more likely to respond to you if you are providing relevant information that they can follow instead of simply asking for volunteers or donations.

The best way to fundraise using this method is to sandwich all of your news with requests for donations, which people will be more apt to respond to if you are already contributing to them!